McBike is a food container from McDonald's that is designed specifically to fit onto bicycle handlebars. Each box contains a complete McDonald's meal including a burger, fries and a drink all packaged into one takeaway box that conveniently hangs from a bike handlebar.
This idea was brought forth by the Tribal Buenos Aires agency in Argentina. The main goal was to create a package that catered to the growing number cycling communities. With the increasing popularity in bike culture, these fast food bike carriers are a great way to transport breakfast, lunch or dinner on the go.
McBike allows cyclists to conveniently order from the drive-thru lanes. This packaging is the perfect way for eco-friendly commuters to grab some food without having to stop and lock their bikes.
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
Trend Themes
1. Fast Food Bike Carriers - Convenient food packaging designed for cyclists to transport meals on the go.
2. Growing Bike Culture - Increasing popularity of biking creating opportunities for innovative products and services.
3. Drive-thru for Cyclists - Cyclists can now order fast food from drive-thru lanes, enhancing convenience.
Industry Implications
1. Food Packaging - Opportunity for companies to develop packaging solutions catering to cyclists' needs.
2. Bike Industry - Rising demand for biking infrastructure, accessories, and services due to growing bike culture.
3. Fast Food Industry - Innovation potential in serving cyclists by offering convenient drive-thru ordering and bike-friendly packaging.