The newest MBike advertisements for MBike's latest campaign aim to inform you about illnesses you can attain from an inactive lifestyle.
The MBike advertisements feature a book called The Pathology of an Inactive Life, which consists of a series depicting three inactive problems most people face today. These illnesses include "Chronic Computerosis," which, according to the ad, has increased significantly over the past decade; "Armchairitis," a disease caused from sitting in front of the TV for too long; and "Deskorheea," a condition common among adults who work in offices.
What is the cure to all of MBike's recently discovered diseases? Mountain biking, of course! The ads are cleverly delivered and very believable. These MBike advertisements are sure to catch your attention and push you towards a healthier and more active lifestyle.
Inactive Illness PSAs
These MBike Advertisements are Warnings to the Inactive
Trend Themes
1. Health Awareness Advertising - Opportunity for companies to create effective advertising campaigns that raise awareness about health issues and promote healthy lifestyles.
2. Socially Responsible Marketing - Opportunity for companies to use their marketing to promote social good, such as improving public health by encouraging an active lifestyle.
3. Active Lifestyle Promotion - Opportunity for companies to create products and services that promote an active and healthy lifestyle, capitalizing on the growing demand for fitness and wellness products.
Industry Implications
1. Fitness Equipment Manufacturing - Potential for fitness equipment companies to create innovative products that encourage an active lifestyle and help fight against diseases related to sitting and sedentary office work.
2. Pharmaceuticals - Opportunity for pharmaceutical companies to invest in research and development for treatments and cures for diseases related to sedentary lifestyles.
3. Outdoor Recreation Industry - Opportunity for the outdoor recreation industry to capitalize on the growing interest in mountain biking and other physically active leisure activities to promote an active lifestyle.