The MB.03 Toxic is the third signature basketball shoe of NBA star LaMelo Ball, created in collaboration with PUMA. The shoe features a striking colorway that reflects Ball’s belief that he is from another world, with psychedelic colors and graphics inspired by his alien tattoos. The shoe has a double-layered mesh upper for breathability and support, and a NITROFOAM™ infused sole unit for cushioning and responsiveness. The shoe also has a unique midsole shape that draws attention to Ball’s out-of-this-world abilities on and off the court.
The MB.03 Toxic will be available for purchase on October 27, 2023, at a retail price of $125 USD. The shoe will be sold on PUMA’s official website and select retailers that carry PUMA Hoops products. The shoe is expected to be in high demand, as it is the first MB.03 colorway to release since Ball’s collaboration with his own lifestyle brand LaFrancé in September 2023. Fans of Ball and PUMA should act fast if they want to get their hands on this radioactive sneaker.
Collaborative Colorful Sneakers
The MB.03 'Toxic' Colorway is the Product of Lamelo Ball and PUMA
Trend Themes
1. Signature Basketball Shoes - The collaboration between LaMelo Ball and PUMA to create the MB.03 Toxic showcases the trend of signature basketball shoes with unique colorways and design elements.
2. Psychedelic Colorways - The MB.03 Toxic's eye-catching colorway and graphics reflect the growing trend of psychedelic designs in the sneaker industry.
3. Athlete-inspired Footwear - The creation of the MB.03 Toxic, inspired by LaMelo Ball's alien tattoos, highlights the trend of athlete-inspired footwear that showcases their individuality and personal style.
Industry Implications
1. Athletic Footwear - The launch of the MB.03 Toxic demonstrates the potential for disruptive innovation in the athletic footwear industry, with its unique colorway and design attracting consumer interest.
2. Sports Apparel - The collaboration between LaMelo Ball and PUMA to create the MB.03 Toxic opens up opportunities for disruptive innovation in the sports apparel industry, as the sneaker design can be extended to complementary clothing and accessories.
3. Sports Marketing - The popularity of the MB.03 Toxic, driven by LaMelo Ball's basketball career and personal brand, presents disruptive innovation opportunities in sports marketing strategies and collaborations between athletes and brands.