The May 2014 Vogue Netherlands Giedre Dukauskaite editorial focuses on a rather eccentric, boho-chic look at the model. Photographer Ishi honed in on Dukauskaite who jumped about in free flowing apparel, all of which was put together by stylist Marije Goekoop.
In each shot, Goekoop incorporated tattered scarves, chunky accessories, head pieces and loose, hanging knits. These items are what one would expect from any beatnik-inspired production, hence the spirited nature of Dukauskaite who showed off caftans and baggy ensembles.
Tribal elements are also found in this Vogue Netherlands production. Face paint and bangles point to cultural undertones that have been teased out here, merging informal dress with traditional manners of dress, style and comportment.
Bold Beatnik Editorials
The May 2014 Vogue Netherlands Dukauskaite Photoshoot is Boho Chic
Trend Themes
1. Boho Chic Fashion - Disruptive innovation opportunity: Create a sustainable, ethical boho chic fashion brand that incorporates tribal elements and cultural undertones.
2. Eccentric Styling - Disruptive innovation opportunity: Develop a styling service that offers eccentric, tattered scarf and chunky accessory combinations for a unique and bold look.
3. Informal-formal Fusion - Disruptive innovation opportunity: Design a line of clothing that merges informal, baggy ensembles with traditional formal garments, appealing to those who want to blend comfort with style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can explore the boho chic trend by incorporating tattered scarves, chunky accessories, and loose hanging knits into their designs.
2. Styling Services - Disruptive innovation opportunity: Styling services can cater to individuals looking for eccentric, boho chic styles by providing tattered scarf and chunky accessory combinations.
3. Ethnic Fashion - Disruptive innovation opportunity: Ethnic fashion brands can capitalize on the tribal and cultural undertones trend by creating garments that combine informal and traditional elements.