For the MaxMara Weekend Spring Summer 2012 lookbook, model Corinna Ingenleuf displays a chic and laid-back attitude that is perfectly fitting for the collection's relaxed yet put-together denim looks.
The MaxMara Weekend Spring Summer 2012 lookbook is aptly titled 'Lady Sings the Blues,' featuring Ingenleuf in mainly denim getups that are polished enough to wear to the office and dressy enough for a night on the town, but more importantly, casually stylish enough for off-duty weekends. The MaxMara Weekend collection features simple and sleek versatile pieces, including a voluminous full skirt, a stylish zip front jacket and a chic tailored shift dress. This lookbook is a prime example of how denim can be incredibly versatile and not just reserved for basic jeans.
Polished Denim Photography
Corinna Ingenleuf Featured in MaxMara Weekend Spring Summer 2012
Trend Themes
1. Versatile Denim Fashion - The demand for multifunctional and polished denim outfits for various settings creates opportunities for innovative fashion designers to create new denim garment style options.
2. Relaxed Workwear Trend - There is an increasing trend toward relaxed workwear fashion that allows for both comfort and style, opening up possibilities for designers to create more sophisticated yet casual workwear options.
3. Casual Chic Fashion - The popularity of casual yet fashionable clothing options creates opportunities for designers to create versatile garments that appeal to consumers' preferences for both comfort and style.
Industry Implications
1. Fashion - There is disruptive innovation opportunity for designers to create more versatile, multifunctional, and polished denim garment lines for various occasions, including work and casual settings.
2. Retail - Retail businesses can benefit by incorporating versatile and sophisticated denim outfits for various occasions into their inventories to cater to customers' preferences for both comfort and style.
3. Photography - The trend toward versatile and polished denim outfits creates opportunities for photographers to showcase the various settings that these fashion items can be worn, from the workplace to casual outings.