The Matthew Williamson Resort 2015 collection must be prefaced with the designer's debut presentation statement, "I don't like the expression comfort zone. The phrase implies the lack of an appetite for new ideas or that you're just plain lazy—and we are anything but." Stepping away from the working woman persona he had been designing for these past couple of seasons, he returns back to his bohemian roots with vibrant colors, artistic patterns and chic silhouettes.
Whether worn for a holiday at the Hampton or an overseas vacation in Europe, the Matthew Williamson Resort 2015 collection has fearlessly feminine with an edginess that adds a nice flair to the otherwise ladylike looks. Although rife with lightness, the neon palette grounds the outfits in a playfully urban way.
Tropical Brushstroke Fashion
The Matthew Williamson Resort 2015 Collection is Fearlessly Feminine
Trend Themes
1. Artistic Prints - Opportunity for disruptive innovation: Develop a technology to mass produce bohemian-inspired prints on different types of fabrics to cater to the demand for unique artistic clothing.
2. Playful Colors - Opportunity for disruptive innovation: Develop sustainable and eco-friendly dyeing methods using plant-based materials to produce unique and playful colors for clothing lines.
3. Edgy Femininity - Opportunity for disruptive innovation: Incorporate technology like wearables into women's fashion to add an edgy, futuristic touch to femininity and create new design opportunities.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Incorporate AI technology into the fashion design process to create more personalized and unique clothing lines.
2. Textile - Opportunity for disruptive innovation: Develop 3D printing technology for textile production, delivering new possibilities for customizable clothing items and reducing waste in the production process.
3. Sustainable Fashion - Opportunity for disruptive innovation: Develop advanced technology for the creation of sustainable materials, utilizing biodegradable and non-toxic resources to decrease the environmental impact in fashion production.