Tom Ford favorite (he can be seen as a Spanish hustler in Ford’s movie ‘A Single Man’), Spanish model Jon Kortajarena, is styled like a dapper, modern man about town in the preview for the Matinique Spring/Summer 2010 collection.
The Danish label is an expert at creating classic and chic essentials for men. For the Spring/Summer 2010 collection, Kortajarena worked his magic with the lens, looking relaxed wearing just the right amount of color and eye-catching flair.
Vibrant City Slickers
The Matinique Spring/Summer 2010 Collection is Dapper in the City
Trend Themes
1. Modern Men's Fashion - Opportunity for disruptive innovation in creating new and innovative fashion concepts for men.
2. City Chic Essentials - Opportunity for disruptive innovation in targeting a fashion market that is looking for classic and elegant outfits with a contemporary design.
3. Celebrity Model Endorsements - Opportunity for disruptive innovation in leveraging celebrity models to promote a fashion brand.
Industry Implications
1. Fashion Industry - Opportunity for disruptive innovation in creating new and unique fashion designs that resonate with modern men.
2. Advertising Industry - Opportunity for disruptive innovation in creating advertising campaigns that target urban and modern men.
3. Entertainment Industry - Opportunity for disruptive innovation in leveraging celebrity models to promote fashion brands in movies and TV shows.