Bloom & Blossom creates products for expectant mothers that are sophisticated, recognizing that a woman's sense of style doesn't change when she enters motherhood. The brand makes products like calming sleep sprays, relaxing shower oils and nourishing balms, which are sold in vibrant packaging with contrasting colors.
To make it easy for people to support the mothers-to-be and new mothers in their life, the brand offers curated kits for sleep, nourishing and indulging or soothing and relaxing.
The brand's all-new Lovely Jubbly is a unique bust firming gel that's designed to shape and tone the décolletage with ingredients like natural oils sourced from flowers, leaves and roots and CoQ10 to give skin cells energy. The product is beneficial for providing an immediate tightening effect from the bust to the chin.
Modern Maternity Cosmetics
Bloom & Blossom Makes Products Like Sleep Sprays & Shower Oils
Trend Themes
1. Sophisticated Maternity Products - Opportunity for cosmetic companies to create style-focused products for expectant and new mothers, like Bloom & Blossom's sleep sprays and shower oils.
2. Curated Maternity Kits - Businesses can offer pre-packaged kits providing expectant mothers with a variety of products focused on specific needs like sleep or relaxation.
3. Bust Firming Cosmetics - Innovative opportunity for cosmetic companies to create products catered towards new mothers providing instant tightening and lifting effects like Lovely Jubbly from Bloom & Blossom.
Industry Implications
1. Maternity Cosmetics - Opportunity for companies to create a niche market catered to expectant and new mothers focused on style and functionality.
2. Retail - Major retail outlets can benefit from carrying maternity-focused cosmetic lines, providing new product offerings and expanding their target audience.
3. Beauty & Personal Care - Opportunity for the beauty industry to expand their product lines targeting expectant and new mothers providing a variety of cosmetic options.