The Material World photo portfolio is a series of portraits documenting the current materialistic generation. Instead of catching the buying and selling in action or the products and services in use, this photo series shows the waste that has accumulated because of this constant consumption.
Photographed by David Welch, the Material World photo series brings into focus the blurred line between want and need.
Welch takes his Material World photo series one step further by creating monuments from this waste. He writes, "The totems speak of accumulation and materiality and encourage debate about consumption, media, class, gender and the ways in which we feel compelled to consume."
Contemporary Artifact Captures
David Welch's Material World Comments on Consumption
Trend Themes
1. Anti-consumerism - David Welch's Material World photo series highlights the waste accumulated from constant consumption, suggesting an opportunity for businesses to offer alternative solutions to consumerism.
2. Upcycling - David Welch's creation of monuments from waste in his Material World photo series underscores a trend towards upcycling as a response to increasing environmental concerns.
3. Minimalism - David Welch's Material World photo series showcasing the accumulation of waste invites a trend towards minimalism and the purchase of only essential items.
Industry Implications
1. Sustainable Products - Businesses producing eco-friendly and sustainable products have the opportunity to appeal to consumers seeking alternatives to traditional consumption showcased in David Welch's Material World photo series.
2. Waste Management - David Welch's Material World photo series presents an opportunity for innovative waste management solutions and businesses catering to a growing market of consumers concerned about the environment.
3. Education - David Welch's Material World photo series creates a space for educational institutions and organizations to raise awareness and promote a sustainable and responsible attitude towards consumption.