Lacoste references retro design inspiration as it unveils the new Match Break sneaker model joining the Spring/Summer 2021 season. The brand nods to archival designs from the 70s to inform the latest silhouette, blending heritage aesthetics with modern touches.
The sneaker boasts clean looks with technical features to elevate the functions, balancing an elegant look with fine French craftsmanship. The upper is made from plain canvas materials for casual looks and breathability. It boasts a natural texture that is further accented with visible seams and overlaid with leather materials for some textural contrast. Contrasting elements continue with the application of color on the shoe complete with a tapered sole unit and a rubber outsole foundation.
Tapered Sole Casual Sneakers
Lacoste Revives Archival Inspiration for the Match Break Design
Trend Themes
1. Heritage Aesthetics - Designing new products by blending old design aspects with modern technologies to promote nostalgia and innovation at the same time.
2. Technical Casual Shoes - Incorporating latest tech features in casual shoes for comfortable and stylish everyday wear.
3. Color Blocking - The use of contrasting color combinations to make the product stand out in the market and promote individualism.
Industry Implications
1. Footwear - Enabling brands to incorporate new materials, designs and technologies in footwear to appeal to wider consumer range.
2. Fashion - Providing opportunities to fashion brands to incorporate modern technology and innovation while maintaining vintage aesthetics.
3. Textile - Creating opportunities for textile industry to develop new fabrics and technologies to improve breathability and comfort in casual footwear.