Japanese designer Mastery Atelier works in collaboration with Vans with new custom work highlighting two specific silhouettes. The Vans Skate Authentic and the Vans Slip-On Classics undergo a refreshing transformation that turns the skate sneakers into formal lifestyle footwear.
Uniquely enough, it was altered by only changing very minor features to bring it to a new perspective. The Authentic's construction is added with a full-grain leather flat that has been cut and sewn by hand on the upper. The Slip-On shoes are made with premium leather tassels that have been contributed by luxe French tannery Alran. On the website, the design describes itself as "a brand derived from the expression and communication of beauty and aesthetics through meticulous attention to detail."
Formally Transformed Skate Sneakers
Mastery Atelier Transforms Two Vans Footwear Silhouettes
Trend Themes
1. Formalized Skate Sneakers - Revamping skate sneakers with premium materials and intricate craftsmanship for elevated lifestyle appeal.
2. Minimalistic Alterations - Exploring the impact of subtle changes in design to create a fresh perspective on existing products.
3. Luxury Collaboration Footwear - Showcasing the fusion of streetwear and high-end fashion through collaborative custom sneaker projects.
Industry Implications
1. Footwear Design - Unveiling innovative opportunities in footwear design by merging skate culture with formal aesthetics.
2. Fashion Partnerships - Exploring new avenues in fashion collaborations by combining craftsmanship and luxury materials in sneaker creations.
3. Retail Branding - Diving into unique retail branding strategies by offering custom and elevated versions of popular sneaker silhouettes.