Maybelline is expanding its Master Chrome highlighter collection with the addition of three new shades, one of which is a highly pigmented gold that's especially flattering on deeper skin tones.
The gold shade follows the release of Rihanna's Fenty Beauty 'Trophy Wife' highlighter, which has proven incredibly popular since its release a few months ago. As the Maybelline Master Chrome shade looks almost identical, it's clear that the brand is following suit to be more inclusive of consumers with deeper skin tones.
So far, the brand hasn't shared the other two shades that will also be a part of the drop, but it's revealed that each one will cost just $10 USD, and it's likely they'll be out well ahead of the summer.
Affordable Golden Highlighters
Maybelline is Expanding Its Master Chrome Series with a Luxe Gold
Trend Themes
1. Affordable Luxury Beauty - Opportunity for other beauty brands to follow in Maybelline's footsteps and release affordable high-quality beauty products that are inclusive of all skin tones.
2. Inclusivity in Beauty - Trend of beauty brands releasing products catering to a wide range of skin tones and shades, providing a more inclusive approach for their customers
3. Golden Highlighter Trend - Growing trend of using highly pigmented gold highlighters in makeup which provides an opportunity for other beauty brands to release similar products.
Industry Implications
1. Beauty - Maybelline's expansion of their Master Chrome highlighter collection and the popularity of affordable luxury beauty products presents an opportunity for the beauty industry to capitalize on inclusive beauty products.
2. Consumer Goods - Growing demand for affordable high-quality products in the consumer goods industry, in particular beauty, challenges companies to create products that cater to a wide range of consumers including diverse skin tones and ethnicities.
3. Makeup - The trend of using highly pigmented gold highlighters in makeup provides an opportunity for companies in the makeup industry to create similar products and cater to a broader range of customers with diverse styles and tastes.