Massada Eyewear takes cues from the vintage and retro styles that have been dominating the eyewear industry lately.
Massada Eyewear's A/W 2010 collection features some very interesting classic shapes. The new frame-maker strives to create meaningful personal identity through its designs. One of the company's most alluring designs is the tortoiseshell, but all the elegant handmade frames look good on different face shapes.
Contrary to popular belief that glasses are nerdy, Massada Eyewear's glasses are chic and stylish.
Retro Tortoiseshell Frames
Massada Eyewear Strives to Create Personal Identity
Trend Themes
1. Vintage Eyewear - The trend of vintage and retro style eyewear provides opportunities for disruptive innovation in materials and customization options for personal identity.
2. Handmade Glasses - The trend towards handmade glasses allows for disruption in materials and artisanal craftsmanship.
3. Chic Frames - The trend of stylish and fashionable frames provides an opportunity for disruptive innovation in optical design and fashion.
Industry Implications
1. Eyewear - In the eyewear industry, businesses can innovate through sustainable and eco-friendly materials and customizable frames.
2. Fashion - In the fashion industry, businesses can incorporate glasses as a fashion accessory and promote diversity and inclusion through diverse styles and frames.
3. Artisanal Craftsmanship - In the artisanal craftsmanship industry, businesses can incorporate new materials and innovative designs, such as wood frames, to provide personalized and unique glasses.