Mothers in Italy staged a mass public breast feeding to make a political statement about the stigmatization of women who don't shame themselves for nursing in front of others. Earlier this week, 100 women gathered with their young in Rome and openly fed their babies.
The stunt was organized by Salvamamme (Save Mothers), an organization in support of mothers' rights, using the slogan, "I'll Nurse Where I Feel Like It."
Whether their guerrilla stunt will bring lead to a more open attitude is unsure. Most people who find breast feeding in public taboo were likely even more appalled at the act, disturbed and possibly angry about the controversial act of awareness.
In 2007, actress Maggie Gyllenhaal was criticized for breast feeding in public, but her choice to do so gave many women the courage to do the same.
Savamamme argues that nursing is one of the most natural acts a woman can do and that she should not be ashamed for feeding her child when it needs nourishment.
Mass Public Breast Feeding
100 Women in Rome Openly Nursed to Protest
Trend Themes
1. Public Breast Feeding Activism - Organizations can support mothers' rights by utilizing public demonstrations that bring awareness to the stigmatization of public breast feeding.
2. Normalizing Breast Feeding - Brands and companies can take part in normalizing breast feeding in public spaces to show their support for mothers and promote inclusivity.
3. Community Support for Breast Feeding - Communities can create safe and inclusive spaces for mothers to breast feed in public without fear of judgement or harassment.
Industry Implications
1. Parenting and Baby Care - Brands in the parenting and baby care industry can support mothers and their rights by creating environments and products that cater to breast feeding needs.
2. Community and Non-profit Organizations - Community and non-profit organizations can provide resources and support for mothers to help create safe spaces for breast feeding in public.
3. Activism and Advocacy Groups - Activism and advocacy groups can utilize public demonstrations and awareness campaigns to fight for mothers' rights and work towards normalizing public breast feeding.