Horm, an Italian furniture company, launched a new armchair called Mass Pressure. The armchair was designed in collaboration with award-winning designer Dror Benshetrit. It is informed by architecture and includes angular corners and unlikely curves.
While the undulating armchair appears pointed and sharp, it is made from one cubic meter of foam rubber, making for a plush feel. The foam rubber used to create Mass Pressure was shaped into a functional object using a painted, tubular metal frame. Mass Pressure features an eye-catching expression made with Horm's Novacolor technology. Novacolor is a decorative treatment typically used for floors and walls. Horm and Dror Benshetrit decided to use the treatment to give the armchair its concrete-like appearance.
Foam-Made Angular Armchairs
Mass Pressure is an Armchair by Horm Made with Foam Rubber
Trend Themes
1. Foam-designed Furniture - The trend of designing furniture using foam rubber presents an opportunity for manufacturers to create lightweight, yet comfortable pieces that challenge traditional furniture-making materials.
2. Architecture-inspired Furniture Design - Furniture companies can take inspiration from architecture to create unique and unconventional pieces like Mass Pressure armchair by Horm, thus disrupting traditional furniture design.
3. Innovative Furniture Material Usage - Exploring non-conventional materials like foam rubber for creating furniture can lead to more sustainable and eco-friendly products, presenting a disruptive innovation opportunity.
Industry Implications
1. Furniture Manufacturing - The furniture industry can explore using foam rubber as a material for making furniture, thus creating comfortable, lightweight, and unconventionally designed products.
2. Interior Design - Interior designers can draw inspiration from architecture and unconventional materials while designing furniture pieces, thus disrupting traditional design aesthetics and creating unique spaces.
3. Building Materials - Manufacturers in the building materials industry can develop innovative solutions like Horm's Novacolor technology for creating functional and decorative products that can also be used in furniture design.