Brazen introduces its new line of Mason60 Schizatto keyboard cases, which is defined by its paint-splattered aesthetic in a polychromatic palette. The inspiration behind the designs stemmed from a trip to Grottaglie, which is in Southern Italy in Apulia. This location is known for its renowned ceramic artisans and handcrafted expertise.
The design team then applied a similar approach to a small batch of keyboard cases made from polished gypsum resin composite, which is known as the distinct ceramic glazing process 'schizatto.' To differentiate itself from other keyboards, these are meant to make its devices feel more substantial through the weight. It is also lined with cork at the bottom which aids with absorbing sound and vibration.
Polychromatic Paint-Splattered Cases
Brazen Introduces Its Mason60 Schizatto Keyboard Cases
Trend Themes
1. Polychromatic Paint-splattered Aesthetic - The trend of incorporating a polychromatic paint-splattered aesthetic in product designs presents disruptive innovation opportunities for companies aiming to create visually striking and unique products.
2. Distinct Ceramic Glazing Process 'schizatto' - The trend of utilizing the distinct ceramic glazing process 'schizatto' in product manufacturing opens up disruptive innovation opportunities for businesses seeking to create products with a unique and artisanal touch.
3. Weighted and Sound-absorbing Device Cases - The trend of integrating weighted and sound-absorbing features in device cases presents disruptive innovation opportunities for companies looking to enhance the user experience by providing more substantial and acoustically optimized products.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore disruptive innovation opportunities by incorporating the polychromatic paint-splattered aesthetic and distinct ceramic glazing process 'schizatto' into their product designs.
2. Home Décor - The home décor industry can tap into disruptive innovation opportunities by incorporating the polychromatic paint-splattered aesthetic and distinct ceramic glazing process 'schizatto' in their product offerings to create visually appealing and unique household items.
3. Artisanal Accessories - The artisanal accessories industry can seize disruptive innovation opportunities by integrating the weighted and sound-absorbing features in device cases, elevating the functionality and user experience of their products.