Robert Binda captures JFW Magazine's masked editorial titled 'I Put a Spell on You'. The magazine's 'Magic Touch' cover story features First Model Management face Jemma and Supa Models face Heidi who both sport silver hair and pale-faced cosmetics.
Styling for this editorial is courtesy of Clare Lazaro who dresses her muses in textured statement pieces like faux fur jackets, metallic capes and flower-embroidered dresses. This masked editorial is darkly romantic, highlighting a grey backdrop and matched monochromatic palette that is accented with hints of pastel tones.
Hair styling for this shoot is courtesy of Roy Hayward while makeup is applied by the talented Tamara Tott. Drawing inspiration from theatrical themes, this editorial celebrates fashion's element of fantasy and rejects minimalism, an aesthetic that has been dominating the industry as of late.
Romantically Masked Editorials
JFW Magazine's I Put a Spell on You Story is Darkly Glamorous
Trend Themes
1. Darkly Romantic Editorials - Disruptive innovation opportunity: Explore alternative narratives and aesthetics that reject minimalist trends dominating the industry.
2. Textured Statement Pieces - Disruptive innovation opportunity: Design and create unique, textured fashion pieces that make a bold statement and stand out in the market.
3. Fashion's Element of Fantasy - Disruptive innovation opportunity: Embrace theatrical themes and fantastical elements in fashion designs to offer consumers an escape from reality.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Incorporate masked editorials and darkly glamorous aesthetics in fashion photography to create captivating and visually striking images.
2. Fashion Styling - Disruptive innovation opportunity: Experiment with textured statement pieces and unconventional pairings in fashion styling to push boundaries and create unique looks.
3. Makeup and Hair Artistry - Disruptive innovation opportunity: Introduce innovative makeup and hair techniques that embrace fantasy and theatrical elements to elevate editorial and runway looks.