Whether shot at a red carpet event or at a more casual race car event, the Maserati 2014 ad campaign shows just how versatile this luxury car can be. Granted, it is only versatile in a celeb status sort of way. Just because it can be placed in more casual settings doesn't mean anyone can drive a Maserati, no matter what impression the Maserati 2014 ad campaign makes.
In this case, the Maserati 2014 ad campaign depicts German top model Heidi Klum as the ideal driver. Not only does she appeal to both sexes, the Project Runway host does manage to have a down-to-earth appeal that makes the images both glamorous and approachable. The blonde beauty was shot by photographer Francesco Carrozzini.
Versatile Luxury Car Ads
The Maserati 2014 Campaign Stars Top Model Heidi Klum
Trend Themes
1. Celebrity-endorsed Luxury Cars - Businesses can explore the potential of partnering with high-profile celebrities to endorse their luxury car brands and appeal to a wider demographic.
2. Casual-meets-glamorous Advertising - Companies can experiment with showcasing luxurious products in more casual settings to create a relatable and down-to-earth appeal for consumers.
3. Gender-neutral Marketing - Marketers can consider creating campaigns that appeal to both genders equally, such as featuring models like Heidi Klum who have a universal appeal.
Industry Implications
1. Luxury Car Manufacturing - Luxury car makers can leverage high-profile endorsements to expand their customer base and appeal to a wider market.
2. Fashion and Modeling - Modeling and fashion industries can explore partnerships with luxury car brands to create innovative and trendsetting photo shoots and campaigns.
3. Marketing and Advertising - Marketing and advertising agencies can adopt creative strategies for showcasing luxury products in everyday settings to generate consumer interest and demand.