The Martine Rose Spring/Summer 2021 collection was recently unveiled and it dives into classic menswear silhouettes for the season. The brand explores the structures and deconstructs the concepts to create new and refreshing iterations of classic looks. There is also a sense of football culture in the capsule as well, offering jerseys, polo tops, and more -- there are added to imitate football kits.
Details such as stripes make up the shirts and jackets, altered with tailoring to fit the collection. The fit of the suits and shirts are cut out to show off the lingerie underneath to allow for what the brand describes to be a 'deviant, kinking dressing." The inspiration stems from photographs of the underground gay scene in San Francisco during the 70s.
70s-Themed Refined Modern Menswear
The Martine Rose Spring/Summer 2021 Range Nods to San Francisco
Trend Themes
1. 70s-inspired Menswear - The niche trend of 70s-inspired menswear with a modern twist offers opportunities for fashion brands to create unique collections and target alternative markets.
2. Deconstructed Classic Menswear - The trend of deconstructing classic menswear silhouettes creates a new frontier for fashion brands to experiment with reshaping classic designs for modern wear.
3. Sports-inspired Menswear - Menswear collections inspired by sports culture offer opportunities for fashion brands to capture fans of both sports culture and fashion.
Industry Implications
1. Fashion - The fashion industry can explore 70s-inspired and sports-inspired menswear trends to create unique collections for alternative and potentially lucrative markets.
2. Apparel Manufacturing - The trend of deconstructed classic menswear offers opportunities for innovative manufacturing techniques.
3. Retail - Retail stores can take advantage of the niche trend of 70s-inspired menswear with a modern twist to offer unique collections to consumers.