Martine Rose and Tommy Hilfiger are the latest two forces to work in collaboration as the duo launch a new denim collection together. The capsule is full of gender-inclusive designs that are ready for the Fall/Winter 2022 season, possibly marking her most high-profile collaboration yet.
There are 35 pieces in the range, with a design root of sportswear, something that is true to both contributing efforts. The result is a range of contemporary looks that also fit into the category of streetwear shapes and preppy looks as well. Rose notes about the collection, stating "I really enjoyed being able to explore American subculture and create a campaign that not only celebrates but rightly spotlights marginalized communities."
Eponymous Denim Fashion Collections
Martine Rose and Tommy Hilfiger Launch a Joint Capsule
Trend Themes
1. Denim Collaborations - The rising trend of designer collaborations to launch denim collections could present an opportunity for disruption in the fashion industry.
2. Gender-inclusive Designs - As trends shift towards inclusivity within fashion, there's an opportunity for innovative brands to create gender-neutral denim designs.
3. Sportswear Roots - The use of sportswear as a design inspiration for denim collections could present new opportunities for disruption in both the fashion and athletic industries.
Industry Implications
1. Fashion Industry - Designer collaborations in the fashion industry have the potential to disrupt existing market trends and create unique, high-profile collections.
2. Denim Industry - By incorporating new design elements and trends, the denim industry can continue to stay relevant and attract new consumers.
3. Athletic Industry - With the growing trend of sportswear-inspired denim, the athletic industry can also explore new fashion opportunities and collaborations.