Volkswagen's 2011 Super Bowl ad was one of the major highlights of this year's biggest advertising bonanzas, but this devious Martin Plourde parody imagines an altogether different take on what has now become a successful pop culture marketing meme.
By replacing the Volkswagen with a Toyota Corolla, Martin Plourde explores a darker, more fantastical and surprisingly even more funny side of the force in what is hitherto the best parody of the iconic VW spot to emerge yet. Needless to say, however, it doesn't necessarily depict its target as favorably as the original depicted the Volkswagen Passat.
If the goal of all advertising, however, is to create lasting impressions upon consumers, than it is parodies like this one by Martin Plourde which demonstrate how successful Volkswagen really was with its 2011 Super Bowl Passat ad. By going viral on the Internet long before it ever hit television screens, the ad has entered into the collective consciousness of internet pop culture as an immortalized meme.
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
Trend Themes
1. Parody Advertising - There is great potential for brands to create viral and memorable advertising campaigns through the use of parody.
2. Fantastical Marketing - By incorporating fantastical elements into their marketing, brands can capture the attention and imagination of consumers.
3. Viral Internet Memes - Creating ads that go viral on the internet can result in long-lasting brand recognition and a strong presence in pop culture.
Industry Implications
1. Automotive - Automotive companies can utilize parody advertising to create unique and memorable campaigns for their vehicles.
2. Marketing and Advertising - The marketing and advertising industry can embrace fantastical elements in their campaigns for increased consumer engagement.
3. Digital Media and Entertainment - By creating viral internet memes, digital media and entertainment companies can generate buzz and increase their brand reach.