The Martin Asbjørn‘s Fall/Winter 2020 collection highlights gender-neutral and retro-themed staples. Featured in a lookbook starring Kai, Louis and Casper of Scoop Models, the collection is captured by photographer Nicolaj Didriksen with wardrobe styling by Maya Soul Paustian and makeup by Mads Stig. Art direction was brought to life by Kevin Pfaff with AD Assistant Mayuko Takyu and set and prop specialist Juilles de Fleure.
From its suited silhouettes that are reminiscent of 70s Wall Street uniforms to its fringed suede outerwear with a Western feel, this gender-neutral collection embodies a carefree, nostalgic aesthetic.
The Martin Asbjørn‘s Fall/Winter 2020 collection experiments with contrasting shapes and textures, and is inspired by the "hedonistic world of the 1970s, where hyper-masculine met a sense of camp, where sexual liberation became mainstream and people dressed up to get down."
Contrasting 70s Lookbooks
The Martin Asbjørn‘s Fall/Winter 2020 Collection is Gender-Neutral
Trend Themes
1. Gender-neutral Fashion - This trend presents an opportunity for fashion brands to cater to a wider audience and challenge traditional gender norms.
2. Retro- Themed Fashion - This trend creates an opportunity for fashion designers to tap into the nostalgia trend and introduce new twists to classic styles from the past.
3. Contrasting Shapes and Textures Fashion - This trend presents an opportunity for fashion brands to experiment using contrasting shapes and textures to create unique and innovative fashion pieces.
Industry Implications
1. Fashion - The fashion industry needs to embrace gender-neutral fashion, retro-themed fashion, and design elements with contrasting shapes and textures to cater to changing consumer preferences
2. Photography - Photography and advertising firms can leverage the growing trend of gender-neutral, retro-themed fashion to create visually appealing content that resonates with millennials and Gen Z audiences.
3. Makeup - The makeup industry has to adapt to the new trend of gender-neutral fashion by introducing makeup lines for all genders and rethinking the gender stereotypes for makeup presentation and advertising