Martha Stewart announced the expansion of her CBD brand, which initially launched with gummies, oils, and soft gels. The Martha Stewart CBD Wellness Topical range marks the brand's first expansion in the CBD realm.
The new products in the line include the Super Strength CBD Cream, designed for muscle recovery and muscle pain. Another product, dubbed the Sleep Science CBD Cream, is designed to promote a night of more restful and deeper sleep. To complete the collection, Martha Stewart's brand also offers the Daily De-Stress CBD Cream to help consumers manage their stress levels. This product is especially useful in today's social climate as the pandemic continues to infect the world's population and create uncertainty.
Sleep-Focused CBD Topicals
Martha Stewart Expands her Wellness Products with CBD Topicals
Trend Themes
1. CBD Wellness Topicals - Martha Stewart expands her CBD brand with a sleep-focused topical range, paving the way for other CBD wellness topicals to enter the market.
2. Super Strength CBD Cream - The Super Strength CBD Cream, designed for muscle recovery and pain relief, presents an opportunity for CBD-infused pain relief products to disrupt the traditional pain relief industry.
3. Sleep Science CBD Cream - The Sleep Science CBD Cream, designed for a better night's rest, creates an opportunity for CBD-infused sleep aids to disrupt the traditional sleep aid market.
Industry Implications
1. Wellness - Martha Stewart's expansion into CBD wellness topicals can inspire other wellness brands to incorporate CBD into their product lines.
2. Pain Relief - The Super Strength CBD Cream can disrupt the pain relief industry as consumers turn to CBD-infused products for natural pain management alternatives to traditional pharmaceuticals.
3. Sleep Aids - The Sleep Science CBD Cream presents an opportunity for CBD-infused products to disrupt the traditional sleep aid industry as consumers seek natural alternatives to conventional sleep aids.