The Marni 2011 Fall Collection is a mixture of heavy fabric garments combined with simple designs enhanced by stellar textures and prints. The materials used in this line include gab, fleece, felt and khaki creating and unique textural blend
Featuring simplistic and classic work-wear styles the Marni 2011 Fall Collection is fashionable and easy to wear. Just looking at the line you can imagine how this collection could easily be fitting for everyday life -- I'd wear this collection all year if I had it.
Fashionable Men's Workwear
The Marni 2011 Fall Collection is Rugged Chic
Trend Themes
1. Rugged Chic - Disruptive innovation opportunity: Introduce a line of stylish workwear that combines rugged materials with chic designs.
2. Textural Blend - Disruptive innovation opportunity: Develop fabrics and materials that create unique textures and blends for fashion-forward workwear collections.
3. Classic Work-wear - Disruptive innovation opportunity: Modernize traditional workwear styles with updated silhouettes and materials to appeal to a contemporary audience.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Explore innovative techniques and materials to create fashionable workwear collections for men.
2. Textile Manufacturing - Disruptive innovation opportunity: Research and develop new textiles and fabric blends that offer unique textural qualities for workwear.
3. Retail and E-commerce - Disruptive innovation opportunity: Create a platform or online store that specializes in curated, fashionable workwear options for men.