Marketing stunts are always efficient in capturing consumer attention and a good way to ensure the project is a success is by having the audience fund the endeavor. Fast food restaurant KFC is launching five crowdfunding campaigns through Indiegogo. The marketing stunts are attributed to the newly-formed KFC Innovations Lab.
The first idea is named 'Picnic with the Colonel,' boasting a flat-pack cardboard table with a Colonel to hold a bucket of Kentucky Fried Chicken. The second — the 'Smart Cane Remote,' boasts a device that changes TV channels through the shake of a cane. The third marketing stunt is the 'Little Colonel Locator' which is a Bluetooth-enabled accessory. The fourth is the 'Kentucky Fried Hot Tub' which is quite self-explanatory and the final marketing stunt is a 'Colonel on Ice Ice-Skating Show,' boasting an entire experience.
Wacky Crowdfunding Campaigns
KFC is Attempting to Get Its Consumers to Fund Its Marketing Stunts
Trend Themes
1. Crowdfunding Marketing Stunts - KFC is launching five crowdfunding campaigns to fund its innovative marketing stunts.
2. Innovative Fast Food Accessories - KFC's marketing stunts include unique and practical accessories like the 'Smart Cane Remote' and the 'Little Colonel Locator'.
3. Experiential Marketing Experiences - KFC's marketing stunts aim to provide consumers with unique experiences, such as the 'Colonel on Ice Ice-Skating Show'.
Industry Implications
1. Fast Food - The fast food industry can explore crowdfunding as a way to fund creative marketing campaigns.
2. Consumer Electronics - The consumer electronics industry can develop innovative accessories inspired by KFC's marketing stunts.
3. Entertainment - The entertainment industry can leverage crowdfunding to create immersive and experiential marketing events.