Mark Perkins is a collector with an unusual collectible of choice--famous movie cars. Perkins' impressive assortment of wheels from Hollywood blockbusters is a combination of original automobiles used during filming and exact replicas.
Some of the notable movie-inspired cars in Mark Perkins' collection include the Batmobile, the Ectomobile from 'Ghostbusters' and James Bond's Aston Martin. Mark Perkins' rides must turn a lot of heads at the drive-in.
Implications - One of the best ways a brand or company can capitalize from consumer interaction is by creating contests that require the public to contribute pictures, ideas or products to a company website/blog, then rewarding the best submissions by featuring them on the company website. This shows a commitment to the ideas and feelings of fans, which enhances the connection between brands and the public.
Collecting Movie Cars
Mark Perkins Collects Automobiles From Hollywood Blockbusters
Trend Themes
1. Movie-inspired Collectibles - Brands can leverage the popularity of movie-inspired collectibles by partnering with movie studios to create exclusive merchandise or limited edition replicas.
2. Fan-driven Engagement - Companies can engage with fans by organizing contests that encourage them to contribute content related to their brand, fostering a stronger connection and loyalty.
3. Experiential Marketing - Brands can create immersive experiences for fans by organizing events or exhibitions featuring movie cars and other iconic items, providing an opportunity for unique brand engagement.
Industry Implications
1. Automotive - Automotive companies can collaborate with movie studios to design and produce limited edition movie car replicas, attracting collectors and movie enthusiasts.
2. Entertainment - Entertainment brands can create synergistic partnerships with collectors like Mark Perkins to showcase iconic movie cars, generating additional buzz and promoting their films.
3. Marketing - Marketing agencies can help brands organize fan-driven engagement campaigns and experiential marketing events centered around movie-inspired collectibles, fostering brand loyalty.