At first glance, Mark Mawson's 'Aqueous' looks like a photo set of jellyfish or some other gelatinous water creature. A closer look, however (and a glance at the tags Mawson used for his collection), reveals that the otherworldly forms in this pictorial are actually comprised of paint.
In the hands of a master like Mark Mawson, water and paint combine to create an unusual, organic and completely beautiful masterpiece.
Implications - Consumers in the modern sphere are looking for products that feature a natural element. Items that utilize an eco-conscious aspect are appealing to those want to protect the planet without sacrificing their lifestyles. In order to attract more shoppers, companies could focus their efforts on creating more green-friendly designs.
Fake Naturetography
Mark Mawson's 'Aqueous' Explores the Properties of Paint & Water
Trend Themes
1. Eco-conscious Products - Creating products with a natural element can attract consumers who value eco-consciousness.
2. Green-friendly Designs - Companies can focus on creating designs that are environmentally friendly to appeal to more shoppers.
3. Organic Masterpieces - Artists like Mark Mawson demonstrate the potential for creating beautiful and unique artwork using unconventional materials.
Industry Implications
1. Art - Artists can explore unconventional materials like paint and water to create organic masterpieces, inspired by Mark Mawson's 'Aqueous'.
2. Consumer Goods - Companies in the consumer goods industry can develop eco-conscious products to meet the demand of environmentally conscious consumers.
3. Design - Designers can focus on creating green-friendly designs and incorporating natural elements into their products to attract a wider customer base.