In his new editorial '325 Rue St. Martin,' photographer Nicolas Valois attempts to capture the sultriness of 1950s icon Marilyn Monroe while giving a modern twist to his bold images. The spread, shot for ODDA magazine, stars model Michelle Buswell as Marilyn. Each photo features clothing by Gaultier and emulates some of Monroe's most famous outfits, such as her ballerina tutu.
Buswell, clad in elegantly voluminous skirts and retro corsets, looks coyly into the camera in various suggestive poses, re-creating the sensuality that defined the famous Monroe. With this editorial, Valois has been extremely successful in producing a modern-day Marilyn. The outfits by Gaultier are stunning in their simplicity, and when paired with Valois's soft-lit photography and Buswell's intimacy with the camera (and her male model), the result is an exquisite editorial that cements Marilyn Monroe's memory into the modern fashion industry.
Frisky 50s-Inspired Fashion
Sultry '325 Rue St. Martin' Editorial Channels Modern-Day Marilyn
Trend Themes
1. Retro Fashion - The resurgence of fashion styles from past decades presents opportunities for companies to bring back iconic looks with a contemporary twist.
2. Inclusive Fashion - Fashion companies can embrace diversity and promote body positivity by featuring models of different sizes and shapes, such as the curvy model Michelle Buswell in the editorial.
3. Fashion Photography - There is a growing demand for candid and emotional fashion photography that captures the personality and energy of the models, instead of just showcasing the clothes.
Industry Implications
1. Fashion - Fashion brands can revamp their collections by incorporating retro designs and celebrating diverse models, appealing to a wider audience and increasing sales.
2. Photography - Professional photographers and agencies can experiment with new styles and techniques, following the trend of emotional and authentic fashion photography, providing a unique experience for brands and models.
3. Advertising - Companies can create daring and memorable marketing campaigns that challenge traditional beauty standards and empower people to embrace their individuality and self-expression.