As a number of governments have relaxed regarding marijuana laws, marijuana dispensaries have since been popping up. Apple recently approved a new app called Blaze Now, which allows dispensaries to list their location so that users can find, use and rate them.
Created by marijuana dispensary owners, their goal was to create an online platform and community for both dispensary users and owners. The Blaze Now website resembles a blog and gives contributors the chance to publish marijuana-related articles. Another goal of Blaze Now is to attract mainstream advertising to its site and app.
Evergreen Systems Incorporated is currently in charge of producing the content for the site. To drive traffic and expand the brand, the app is being used to create a user rewards program. Blaze Now hopes to be the place for dispensary owners to manage their listings and be home to dispensary reviews and information.
Marijuana-Locating Apps
'Blaze Now' Helps Users Rate and Find Marijuana Dispensaries
Trend Themes
1. Marijuana-related Apps - The rise of marijuana legalization has created opportunities for apps that connect users to dispensaries and allow for rating and reviewing.
2. Community-based Platforms - Platforms like Blaze Now are tapping into the growing community of marijuana users and creating online spaces for sharing information and experiences.
3. Mainstream Advertising in the Marijuana Industry - As the marijuana industry becomes more accepted, there is a disruptive innovation opportunity for platforms like Blaze Now to attract mainstream advertising and monetize their services.
Industry Implications
1. Mobile App Development - The growing demand for marijuana-related apps presents a lucrative opportunity for mobile app developers to create innovative and user-friendly platforms like Blaze Now.
2. Digital Media and Publishing - Platforms like Blaze Now, with its marijuana-related articles and blog-like format, require content creation and management, opening up opportunities for digital media and publishing companies.
3. Marijuana Retail and Service Management - Companies specializing in providing software and tools for retailers and owners in the marijuana industry can capitalize on the need for platforms like Blaze Now to help manage dispensary listings, reviews, and information.