Archives by Marie-Stella-Maris is a typographic art installation created by the mineral water and skincare brand. The company's first retail space chronicles their history and vision that takes a 'one for one' approach to its sales.
When selling their products, "Marie-Stella-Maris donates a fixed amount of funding towards clean drinking water worldwide for each bottle purchased." After success in the mineral water marker, the company has branched out into custom soaps that follow a similar retail concept.
Located in central Amsterdam, the brand's first-ever shop presents its natural care products on the ground floor. "These products are backlit by the interior's cinema wall, a piece that details the human right to clean drinking water, sanitation and hygiene."
Archival Retail Environments
The Marie-Stella-Maris Debut Store Chronicles Its Brand History
Trend Themes
1. Archival Retail Environments - Opportunity to create immersive retail spaces that showcase brand history and values.
2. One for One Sales Model - Disruptive innovation opportunity to incorporate social impact into product sales.
3. Customized Sustainable Products - Potential to offer personalized and eco-friendly products that align with consumer values.
Industry Implications
1. Mineral Water and Skincare - Opportunity to integrate charitable initiatives and create retail spaces that engage customers in brand narratives.
2. Cinema and Visual Arts - Innovative potential to enhance retail experiences through multimedia installations.
3. Clean Drinking Water Solutions - Potential to collaborate with brands and retailers to promote access to clean drinking water while offering sustainable products.