Titled 'Sexy Safari,' this Marie Claire UK August 2010 editorial stays true to its title. This summer, animalistic themes were huge in fashion, and with the August 2010 issue, Marie Claire UK is ending the season appropriately.
In the shoot, model Elsa Hosk rocks her beautifully bronzed skin in the hot safari environment. Shot by photographer Yu Tsai, this editorial spread will make you want to release your wild side.
Implications - Urban societies are brimming with advertisements of every sort causing consumers to become desensitized to their images. They now require content that is risque or seductive in order to be impacted by the ad. Companies can appeal to potential consumer groups by incorporating these qualities into their marketing campaigns.
Sizzling Safari Editorials
Marie Claire UK August 2010 Puts the Wild in Wilderness
Trend Themes
1. Animalistic Fashion - The growing trend of animal-themed fashion opens opportunities for clothing brands to incorporate wildlife designs and patterns into their products.
2. Safari Influenced Beauty - The beauty industry can embrace the wild and incorporate earthy tones, textures, and packaging designs inspired by safari environments in their product lines.
3. Provocative Advertising - Businesses can attract consumers by incorporating risque and seductive advertising that stands out from the many other ads in urban societies.
Industry Implications
1. Fashion and Clothing - The fashion industry can incorporate animalistic designs, patterns, and textures into their products, creating unique and eye-catching fashion lines.
2. Beauty and Cosmetics - The beauty industry can utilize earthy tones, textures, and safari-inspired packaging designs to create a unique and memorable product line.
3. Marketing and Advertising - Marketing and advertising agencies can create distinctive, provocative campaigns that capture the attention and interest of consumers in crowded urban societies.