Rooftop Dancing Editorials

The Marie Claire Italia September 2012 Photoshoot is Expressive

Embracing the dance theme that has become prevalent in the fashion industry over the last few months, the Marie Claire Italia September 2012 editorial is incredibly expressive. In the contemporary vein, the moves are at once fluid and abstract, which beautifully complements the duality of the fashion showcased.

The Marie Claire Italia September 2012 editorial was shot by photographer Thomas Krappitz. Inspired by director Wim Wenders’ tribute to Pina Bausch, it stars a troop of dancers from the Ballet National de Marseille as well as male model Willie Cartier. They were each outfitted by stylist Monika Kropfitsch, who chose minimalist pieces with flowing silhouettes that accentuate the movements made in each image. The graceful poses were given structure by the architectural surroundings of an urban rooftop.
Trend Themes
1. Dance-themed Fashion - Opportunity for fashion brands to incorporate dance-inspired elements into their designs and marketing campaigns.
2. Fluid and Abstract Movements - Potential for choreographers and dancers to explore new forms of expression through fluid and abstract movements.
3. Architectural Surroundings as Fashion Backdrops - Innovative opportunity for photographers and fashion brands to utilize architectural settings as unique backdrops for editorial and advertising shoots.
Industry Implications
1. Fashion - Fashion brands can tap into the dance-themed trend by designing garments and accessories that incorporate dance-inspired elements.
2. Performing Arts - Choreographers and dancers can experiment with fluid and abstract movements to push the boundaries of traditional dance forms and create unique performances.
3. Photography - Photographers and fashion brands can explore using architectural surroundings as creative backdrops for editorial and advertising shoots, adding a fresh aesthetic to their work.

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