This holiday season, McDonald's has teamed up with the queen of Christmas herself, Mariah Carey, to create a special Mariah Menu.
The Mariah Menu is set to launch nationwide on December 13, 2021, and will feature 12 days of tempting holiday deals. From soft-baked Chocolate Chip Cookies to a Big Mac, the Mariah Menu will feature a different free item each day with a $1 minimum purchase. The only catch is that the daily deals are only available through the McDonald's app, which means you'll need to download the app in order to get in on all the specially curated holiday offers.
The new Mariah Menu will be available at participating McDonald’s locations across the U.S. from December 13 through December 25, 2021.
Songstress-Inspired Holiday Menus
McDonald’s New Mariah Menu Features 12 Days of Holiday Deals
Trend Themes
1. Celebrity Food Collaborations - The trend of celebrity food collaborations provides a disruptive innovation opportunity for restaurants to create unique menu items and generate buzz through celebrity partnerships.
2. App-exclusive Deals - The trend of app-exclusive deals provides a disruptive innovation opportunity for businesses to drive downloads and increase customer engagement through exclusive, limited-time deals.
3. Holiday-themed Menus - The trend of holiday-themed menus provides a disruptive innovation opportunity for businesses to generate seasonal excitement and boost sales through limited-time menu items.
Industry Implications
1. Fast Food - The fast food industry can leverage the trend of celebrity food collaborations to create unique menu items and generate buzz through celebrity partnerships.
2. Mobile Apps - Mobile app developers can leverage the trend of app-exclusive deals to create exclusive, limited-time deals to drive downloads and increase customer engagement.
3. Restaurant - Restaurants can leverage the trend of holiday-themed menus to generate seasonal excitement and boost sales through limited-time menu items.