Maison Martin Margiela took the spectators at his Fall/Winter 2013 Haute Couture runway on a journey of luxurious juxtaposition. The first aspect of his show that automatically drew your eyes in were the face coverings. Elaborate, extensively jeweled masks completely covered the model’s faces to the point that there was not one face shown during that entire show. Some of the coverings were made with materials and jewels and there were achromatic palettes and stunning rich tones used.
The most interesting facet of the entire show was the juxtaposition between the haute couture masks and dresses, and the boyfriend jeans. Margiela had over-sized blue jeans paired up with the most interesting, lavish tops and throws. This was truly a combination between overt luxury and regular everyday wear. It is obvious what Margiela wanted to showcase in his collection, and if it wasn’t being used to star in his show, he was covering it up. This collection shows that it is possible to mix high end with low end pieces, and that you can still end up with something magical.
Faceless Haute Couture
Maison Martin Margiela Gives a Lesson in Faceless Luxury
Trend Themes
1. Faceless Luxury - The use of face coverings in haute couture runway shows presents an opportunity for designers to explore the concept of anonymity and create unique, mysterious looks.
2. Juxtaposition Fashion - The combination of high-end garments with everyday items like boyfriend jeans opens up possibilities for fashion brands to create unexpected and visually striking outfits.
3. Luxury in Everyday Life - The incorporation of luxurious elements in regular wear demonstrates a trend towards blending luxury and comfort, providing an opportunity for clothing brands to create sophisticated yet comfortable clothing lines.
Industry Implications
1. Fashion Design - The fashion design industry can take inspiration from the use of face coverings and the combination of high-end and everyday garments to create innovative and boundary-pushing collections.
2. Luxury Retail - Luxury retailers can explore the concept of faceless luxury and the integration of luxury elements in everyday wear to offer unique and exclusive products to their customers.
3. Avant-garde Fashion - The avant-garde fashion industry can embrace the trend of juxtaposition fashion to push the boundaries of conventional fashion and create bold and artistic designs.