Kaleidoscopic Car Race Shorts

Enter the Mind of a F1 Driver with the Marco Brambilla RPM Film

The Marco Brambilla RPM film will put you in the front seat of the brain of a Formula One driver, in an abstract, cubist representation of course.

This 3D short film, shot for Ferrari in celebration of its striking Spider 458 launch, brings a whole new perspective of kaleidoscopic imagery to racing as the viewer delves into the perspective of a race car driver. "I wanted to make a portrait of speed," says Brambilla to Nowness, "Something as subjective as can be, that explores the connection of man and machine and tests the limits of human endurance." The film premiered in Miami's Art Basel this week and features live footage that Brambilla shot.

The Marco Brambilla RPM film is "always accelerating," describes the New York based artist, "just building, no payoff, no win."
Trend Themes
1. Kaleidoscopic Imagery in Racing - Disruptive innovation opportunity: Explore the use of immersive and abstract visuals to enhance the racing experience.
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3. Exploring the Limits of Human Endurance - Disruptive innovation opportunity: Develop technologies or experiences that challenge the boundaries of human capabilities.
Industry Implications
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