The Marchesa Spring 2010 Bridal line puts a bit of spring in your step. Aside from the classic long, flowy dresses, the collection also consists of a few shorter cocktail dress pieces. With sleek and simple designs, these wedding gowns ensure that you have options when it comes to day-wear and evening-wear for your big day.
Check out the bright white Marchesa Spring 2010 Bridal line in the featured gallery.
Implications - The Marchesa Spring 2010 Bridal line really mixes up what a wedding dress can be. The line had me thinking of all the different niches of brides.
Knee-Length Wedding Dresses
The Marchesa Spring 2010 Bridal Line is Short and Sweet
Trend Themes
1. Short Wedding Dresses - Disruptive innovation opportunity: Designing affordable knee-length wedding dresses for unconventional brides.
2. Diverse Bridal Collections - Disruptive innovation opportunity: Creating bridal lines that cater to different niches and personal styles.
3. Day-to-night Bridal Attire - Disruptive innovation opportunity: Developing versatile wedding gowns that can be easily transitioned from day-wear to evening-wear.
Industry Implications
1. Bridal Fashion - Disruptive innovation opportunity: Incorporating unconventional wedding dress designs into the mainstream bridal fashion industry.
2. Wedding Planning - Disruptive innovation opportunity: Introducing new services to help brides find and style knee-length wedding dresses according to their personal preferences.
3. Bridal Retail - Disruptive innovation opportunity: Offering a wider range of wedding dress options, including shorter cocktail dress pieces, to appeal to a diverse customer base.