This NCAA March Madness stream was announced by Sling TV and made available on Microsoft's Xbox One just in time for the ever-popular American college basketball showcase.
Sling TV gives users access to sports networks such as ESPN and Universal Sports, and also offers a wide variety of other popular TV channels including the Disney Channel, TBT, TBS, Cartoon Network and many more.
With a growing number of multimedia consumers growing increasingly tired and weary of dealing with cable companies, services like Sling TV have an important role to play. Sling TV is very open in its intention to create a live Internet TV specifically targeted towards millennial consumers who don't feel the pay-TV industry works for them.
That the NCAA March Madness stream was made available on the Xbox makes the Sling TV service even more accessible.
Millennial-Targeted Basketball Streams
This March Madness Stream is For Xbox-Owning Millennials
Trend Themes
1. Millennial-targeted Basketball Streams - Sling TV and other streaming services have an opportunity to cater to the millennial market by offering live sports streams.
2. Cord-cutting and the Rise of Internet TV - As more consumers grow tired of cable companies, internet TV services like Sling TV have the opportunity to disrupt the pay-TV industry.
3. Expanding Access to Live Sports - Making sports streams available on popular gaming consoles like Xbox One opens up new opportunities for streaming services like Sling TV.
Industry Implications
1. Streaming Services - Companies like Sling TV can capitalize on the growing market for streaming services by offering live sports streams.
2. Pay-tv Industry - Internet TV services like Sling TV have the potential to disrupt the traditional pay-TV industry by offering more affordable and customizable options.
3. Gaming Consoles - Gaming consoles like Xbox One can serve as platforms for streaming services to reach a wider audience and provide more accessibility to live sports streams.