Marcelo Burlon and Steven Spielberg joined forces for the Spring/Summer 2019 season with a range of sci-fi-inspired menswear. Burlon drew inspiration directly from Spielberg's iconic 1977 'Close Encounters of the Third Kind' for the range. This serves as the core influence that translates across the range through sci-fi details. The pieces are emblazoned with neon hues and hazard warning signs. There are also pieces including The Matrix shades, a glossy PVC bag and details from a Bjork soundtrack.
Burlon also added some countryside pieces into the series, including loose jeans, trucker jackets and fisherman's vests. Drawing directly from Close Encounters of the Third Kind's poster, the range sees a bright pink turtleneck and a spread-collar bowling shirt adorned with a nighttime graphic.
Sci-Fi-Inspired Technical Menswear
Marcelo Burlon and Steven Spielberg Worked Together for SS19
Trend Themes
1. Sci-fi-inspired Menswear - Opportunity for fashion brands to incorporate sci-fi elements into their menswear collections, such as neon hues and hazard warning signs.
2. Collaborative Collections - Collaborations between fashion designers and entertainment icons offer innovative possibilities for creating unique and inspired fashion lines.
3. Retro Futurism - A trend of incorporating elements from past sci-fi films into contemporary fashion, creating a nostalgic yet futuristic aesthetic.
Industry Implications
1. Fashion - Fashion brands can tap into the sci-fi trend by creating innovative menswear collections inspired by iconic films, attracting a niche market of sci-fi enthusiasts.
2. Entertainment - Collaborating with fashion designers to create exclusive collections inspired by popular films can provide new revenue streams and expand brand awareness for entertainment companies.
3. Film Merchandise - Collaborating with fashion designers to create fashionable items inspired by classic films enables film production companies to extend their brand identity into the fashion world.