The first Marc Jacobs/Anna Sui collaboration is available worldwide and it is inspired by the designers' "taste for quirky girly girls." The fashion and make-up pioneers celebrate their long-standing friendship with a limited edition line-up of accessories, shoes and tees, boasting an illustrated and playful aesthetic that would appeal to an eccentric Gen Z consumer.
The Marc Jacobs/Anna Sui collaboration offers up items at an inclusive price range between 65 and 395 dollars. From chromatic snapshot bags, decorated large totes and printed pouches to detailed bag charms, embroidered sweatshirts and slip-on sneakers, the exclusive offerings have a whimsical exterior that is decorated with the recognizable style of illustrator Will Broome — "the artist behind the Miss and Mister Jacobs caricatures."
Luxe Quirky Designer Collaborations
The Marc Jacobs/Anna Sui Collab is a Testimony of Friendship
Trend Themes
1. Designer Collaboration Trend - With increasing interest in limited edition designer collaborations, fashion brands should explore partnering with non-traditional collaborators to create new and unique products.
2. Playful Aesthetic Trend - Consumers are looking for playful and eccentric designs, and fashion brands should explore incorporating whimsical design elements to appeal to this market.
3. Inclusive Pricing Trend - With consumers increasingly looking for affordable luxury, fashion brands should consider offering products at more inclusive price points to appeal to a wider audience.
Industry Implications
1. Fashion Industry - Fashion brands should continue to explore designer collaborations to create new product lines that appeal to a wider range of consumers.
2. Art Industry - Artists and illustrators can explore collaborations with fashion brands to create new products and reach a wider audience.
3. Footwear Industry - With increasing interest in limited edition footwear collaborations, footwear brands should explore partnering with non-traditional collaborators to create new and unique products.