The Marc Jacobs SS14 ad campaign didn't need a wrecking ball to portray a sense of destruction. Instead, it embraces an apocalyptic theme full of dead and zombie-like models. It is no wonder that Miley Cyrus is looking rather somber. For a second a person might think that she has finally taken the time to reflect on her bad behaviour over the last few months. Alas, that is not the case.
Shot by photographer David Sims, the Marc Jacobs SS14 ad campaign was styled by Katie Grand. Moody and murky, the scenes are complemented with equally dark ensembles in the form of an embellished blue top, embroidered sneakers and maroon shorts. Impressively cinematic, the Marc Jacobs SS14 ad campaign brings an edge to the spring and summer seasons.
Apocalyptic Fashion Ads
The Marc Jacobs SS14 Campaign Stars Somber Miley Cyrus
Trend Themes
1. Apocalyptic Fashion - The use of apocalyptic themes in fashion advertising creates an opportunity for brands to tap into the edginess and uniqueness of this trend.
2. Somber Celebrity Endorsements - Featuring somber-looking celebrities in ad campaigns can create a sense of intrigue and captivate consumers, offering brands the chance to stand out in a crowded market.
3. Moody and Murky Aesthetics - The use of moody and murky visuals in advertising campaigns presents an opportunity for brands to create a sense of mystery and emotion, capturing the attention of consumers.
Industry Implications
1. Fashion Advertising - Fashion brands can explore the use of apocalyptic and somber themes in their advertising campaigns to connect with consumers on a deeper emotional level.
2. Celebrity Endorsement - Brands can leverage somber celebrity endorsements to create a unique and captivating brand image, attracting the attention of consumers.
3. Creative Photography and Styling - Photographers and stylists can embrace moody and murky aesthetics to create visually striking images that evoke emotion and capture the imagination of viewers.