The marble retail location of fashion brand Forte Forte—located on Via Borgognona, in the heart of Campo Marzio, Rome—provides an unforgettable luxurious, and elevated shopping experience. Designed by creative duo Giada Forte and Robert Vattilana, the aesthetic of the store emphasizes contrast—because "in Rome, contrast is always, and has always been, harmony," according to Forte who goes on to equate the aesthetic of the boutique as "a vibrant monolith of green onyx, a precious material with a unique design that contains a thousand-year history in the loops of its marbling."
The presence of the green onyx as a material in the Forte Forte retail space definitely makes an overwhelming impression on the viewer—but it also carries a promise for an elevated and thoughtful design experience. The marble retail space is also complemented by brass doors and wall panels, creating an even deeper balance.
Ultra-Elegant Marble Retail Stores
Giada Forte and Robert Vattilana Deck Out the Forte Forte Store
Trend Themes
1. Luxurious Retail Design - Innovative retail spaces that incorporate high-end materials, such as onyx and brass, to create a luxurious and chic shopping experience.
2. Emphasis on Aesthetics and Contrast - Fashion brands are prioritizing both the aesthetic appeal and contrast of their retail locations, placing a heavier emphasis on design to differentiate themselves from competitors.
3. History-inspired Designs - Designers are incorporating unique materials that have a rich cultural and historical significance, adding a layer of depth and meaning to the retail space.
Industry Implications
1. Fashion Retail - The fashion industry can take cues from Forte Forte's innovative retail space to create unique and engaging shopping experiences that prioritize design and aesthetics.
2. Luxury Goods - Using high-end materials such as marble and brass in retail locations for luxury goods can help create an atmosphere of exclusivity and elevate the shopping experience.
3. Interior Design - There is an opportunity for interior designers to apply the use of unique materials and innovative designs in retail spaces across various industries, emphasizing the importance of creating an engaging and memorable customer experience.