Anyone who wants to reduce their device usage in 2024 can sign up to participate in the Marathumb Challenge, a branded experience from performance running lifestyle brand Saucony.
Saucony partnered with market research company HarrisX and surveyed over 1,000 Americans on how technology impacts their ability to enjoy the great outdoors. The results revealed that "the average person scrolls on their phone the distance of three marathons a year, equating to seventy-eight miles."
The Marathumb Challenge was created to challenge smartphone users' daily device usage. This unique challenge measures the distance users scroll and pits it against the number of steps taken each day per week. Android users and iOS users are measured to suit their respective devices, but ultimately, a user wants to move farther than they scroll to be rewarded with Saucony-branded merchandise.
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Trend Themes
1. Reduced Device Usage - The Marathumb Challenge encourages participants to reduce their device usage by measuring the distance they scroll on their phones.
2. Outdoor Engagement - Saucony's branded experience highlights the impact technology has on people's ability to enjoy the great outdoors and promotes outdoor engagement.
3. Scrolling Awareness - The Marathumb Challenge brings attention to the excessive scrolling habits of smartphone users and raises awareness about the distance covered through scrolling.
Industry Implications
1. Health and Wellness - The Marathumb Challenge aligns with the health and wellness industry by promoting physical activity and reducing excessive device usage.
2. Technology - The challenge sheds light on the impact of technology on individuals' outdoor experiences, offering opportunities for technology companies to develop solutions for healthier tech consumption.
3. Sporting Goods - Saucony's branded merchandise rewards participants who move farther than they scroll, creating potential opportunities for the sporting goods industry.