Tranquil in a tropical setting, the Mara Mac SS12/13 ad campaign soaks up the last bit of summer that people will be enjoying before fall and winter descend. At least for those on the Northern Hemisphere. For those residing in the Southern Hemisphere, they will be embracing the spring season as they shed their winter wardrobe for something a lot more airy and seductive.
The Mara Mac SS12/13 ad campaign was lensed by New York-based Brazilian photographer Gustavo Marx. Shot on location in Rio de Janiero, the setting sun imbues a sense of calm and finality into the collection. Filled with lightweight dresses, colorful swimwear and chic separates, the outfits were expertly styled by Mariana Sucupira.
Tropical Tranquil Fashion Ads
The Mara Mac SS12/13 Campaign Stars a Serene Eliana Weirich
Trend Themes
1. Tropical Fashion - Opportunities for disruptive innovation lie in creating sustainable and eco-friendly tropical fashion brands that offer stylish and comfortable clothing for warm climates.
2. Seasonal Fashion Campaigns - Disruptive innovation can be explored by incorporating unique and immersive locations, such as tropical settings, in fashion campaigns to create a memorable and impactful brand image.
3. Travel-inspired Fashion - There is potential for disruptive innovation by designing fashion collections that draw inspiration from different regions and cultures, infusing diverse styles to create a unique global fashion brand.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by focusing on sustainable practices, incorporating seasonal campaigns in unique locations, and designing travel-inspired collections.
2. Tourism and Hospitality - The tourism and hospitality industry can leverage disruptive innovation by promoting unique destinations, such as tropical settings, as fashion photography locations, attracting travelers interested in exploring fashion and culture.
3. Photography and Creative Services - Disruptive innovation opportunities exist in the photography and creative services industry by offering specialized services for fashion campaigns, particularly in exotic locations, to create captivating visuals and narratives.