The Mara Hoffman Resort 2013 collection explodes to life with bold graphic patterns and blown up backgrounds for its promo shots.
Mara Hoffman is a New York-based designer with a punchy contemporary aesthetic. She creates a wide range of merchandise from ready-to-wear apparel to shoes. Her swimwear for 2013 is outstanding and makes a splash. The sexy and colorful line-up features bikinis, one-pieces and cut-out monokinis with vibrant and kaleidoscopic patterns. The entire collection can be worn with a beach cover-up on top or throw on some denim cut-offs and you have an outfit for after the beach. Highlights of the chic series include a braided one-piece in an electric casino print with removable halter straps.
The Mara Hoffman Resort 2013 collection is fierce, fun and made in the USA.
Chromatic Symmetrical Swimwear
The Mara Hoffman Resort 2013 Collection is a Graphic Paradise
Trend Themes
1. Graphic Patterns - Disruptive innovation opportunity: Develop a technology or software that can create customizable graphic patterns for clothing and accessories.
2. Colorful Swimwear - Disruptive innovation opportunity: Create sustainable swimwear made from recycled materials that still offers vibrant colors and patterns.
3. Versatile Beachwear - Disruptive innovation opportunity: Design convertible beachwear that can transform from swimsuits to stylish outfits for post-beach activities.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Experiment with 3D printing technology to create unique and customizable fashion pieces, including swimwear.
2. Textile - Disruptive innovation opportunity: Develop eco-friendly dyeing techniques that reduce water consumption and chemical waste in textile manufacturing.
3. Apparel - Disruptive innovation opportunity: Combine fashion with smart textile technology to create swimwear that monitors UV exposure and provides sun protection.