Oat milk has become so popular that it's now being offered at most major coffee chains as a non-dairy alternative and Trader Joe's is introducing a fall-inspired twist on the alternative milk beverage with its new Non-Dairy Maple Oat Beverage. While consumers are familiar with being able to purchase oat milk in basic varieties like plain, vanilla and chocolate, this maple-flavored variety enhances the creaminess of oat milk with rich maple flavors.
Like any oat-based beverage, this one has the potential to be added to a variety of food and drinks. Trader Joe's recommends that it can be splashed into its Ginger Turmeric Granola or added to coffee to create an instant fall-themed latte. The maple-flavored oat beverage can also be added to smoothies and cereal.
Maple Oat Beverages
Trader Joe's Non-Dairy Maple Oat Beverage Adds a Fall Twist to Food & Drinks
Trend Themes
1. Maple-flavored Beverages - The increasing popularity of flavored oat milk beverages presents an opportunity for companies to innovate and offer unique taste experiences for consumers.
2. Non-dairy Alternatives - As more consumers seek non-dairy options, there is room for companies to create and promote alternative milk products that cater to a wide range of dietary needs and preferences.
3. Fall-inspired Beverages - Capitalizing on seasonal trends, companies can create limited edition fall-inspired beverages to cater to the changing consumer tastes during the autumn months.
Industry Implications
1. Food and Beverage - Companies can innovate on traditional dairy products by offering non-dairy, plant-based alternatives to cater to consumers with dietary restrictions and changing preferences.
2. Coffee Shops - With the rise of non-dairy milk alternatives, coffee shops have the opportunity to expand their offerings and create unique beverages that cater to a wider range of tastes and preferences.
3. Retail - As consumers become more health-conscious and seek alternative options, the retail industry can offer a wider variety of non-dairy products including beverages, snacks, and other food items.