TItled 'Solstice,' the ManiaMania A/W 2014 ad campaign boasts a Wiccan theme that is softened by an otherwise whimsical ambiance. With brightened borders, lush settings and an almost flower child appeal, the photoshoot maintains the magic of summer while introducing subtly darker elements for the cooler season it is addressing.
Starring model Lindsey Wixson, who follows in the footsteps of Abbey Lee Kershaw and Dree Hemingway, the ManiaMania A/W 2014 ad campaign showcases a multitude of rings, bracelets and necklaces at once. Of course, it suits the bohemian style that is adopted for the photoshoot. The gold and quartz pieces are complemented with a soft retro hairstyle and peachy pout.
Channeling both her inner witch and Stevie Nicks in the ManiaMania A/W 2014 ad campaign, Lindsey Wixson is a sight for sore eyes.
Whimsically Wiccan Fashion Ads
The ManiaMania A/W 2014 Campaign Stars Model Lindsey Wixson
Trend Themes
1. Wiccan Fashion - Disruptive innovation opportunity: Explore the growing market for alternative fashion inspired by Wiccan aesthetics.
2. Whimsical Ambiance - Disruptive innovation opportunity: Develop products and services that create a whimsical atmosphere to appeal to consumers seeking a sense of magic and fantasy in their lives.
3. Bohemian Style - Disruptive innovation opportunity: Cater to the demand for bohemian-inspired fashion and accessories that embrace a free-spirited and unconventional lifestyle.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introduce new designs and materials to the fashion accessories industry that cater to the Wiccan fashion trend.
2. Home Decor - Disruptive innovation opportunity: Create home decor products that evoke a whimsical ambiance, combining elements of magic and fantasy.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Develop makeup and skincare products that capture the essence of a bohemian style and appeal to consumers seeking a natural, retro look.