The Mango Touch X Werelse capsule collection is a sexy curation of shoes, bags and jewelry. The collaboration is between the international brand Mango and the triple threat blog brand Werelse. Werelse is made up of the three hottest bloggers of Europe: the Italian Chiara Ferragni, the Mexican Amsterdam-based Andy Torres and the Swede Carolina Engman. The trio came together to create their own dynamic brand, and have now teamed with Mango to bring international fashionistas the perfect spring collection of accessories.
The video is a Bond-esque venture, with the three bloggers involved in a gangster-like exchange. Spanish actress Rossy de Palma stands as the suave mobster collecting the loot from the Werelse team. After drumming her fingers and collecting her booty, de Palma speeds off in her limo exhibiting the alluring collection.
The Mango Touch X Werelse collaboration features three lines, each equally as chic. The Neon collection, the Buckle collection and the Silver collection each feature a staple bag, shoe and jewelry style.
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The Mango Touch X Werelse Commercial is Racy and Chic
Trend Themes
1. Capsule Collections - There is an opportunity for fashion brands to collaborate with bloggers and create limited-edition collections that cater to specific target markets.
2. Bond-esque Advertising - Companies can create action-packed and visually stunning advertisements that mimic the style and excitement of James Bond movies to capture consumer attention.
3. Dynamic Brand Collaborations - Collaborating with well-known bloggers or influencers to create a unique brand identity and product line can attract a wider audience and increase brand recognition.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the popularity of capsule collections by collaborating with bloggers and influencers to create exclusive and limited-edition fashion lines.
2. Advertising and Marketing - Advertising agencies can develop Bond-esque advertisements to engage and captivate viewers, creating a memorable and impactful brand image.
3. Social Media and Influencer Marketing - The growing trend of dynamic brand collaborations provides opportunities for social media marketers and influencers to partner with brands and create unique content that resonates with their followers.