Australian model Jessica Hart and best friend Jessica Gomes are the leading ladies of the Mambo Goddess 2012 campaign. Featuring Mambo's vibrantly printed bikinis and beachwear, the campaign was photographed by Jason Lerace and styled by Imogene Barron.
The Mambo Goddess 2012 collection presents fun and hip beach attire centered on three fashion themes: Tropicana, Aqueous and Tribal Illusions. According to SassiSam, the Tropicana theme rests on vintage inspiration, such as balconette bras and a '50s pin-up look, featuring resort prints that "tell a story of exotic trips away." Aqueous, on the other hand, is all about dreaminess, with soft colors and prints that look as if they have been submerged in water. Finally, Tribal Illusions offers an edgier 'wild' look, featuring knot detailing, straps and cool cross-hatch prints.
Vintage Floral Beachwear
The Mambo Goddess 2012 Campaign Features Jessica Hart & Jessica Gomes
Trend Themes
1. Vibrantly Printed Beachwear - Opportunity for innovative textile printing techniques to create bold and unique patterns.
2. Vintage-inspired Swimwear - Potential for reimagining retro styles with modern materials and construction.
3. Dreamy Submerged Prints - Possibility for creating ethereal designs that mimic the appearance of being underwater.
Industry Implications
1. Fashion - Chance for designers and brands to create standout beachwear collections with vibrant prints and vintage-inspired aesthetics.
2. Textile Printing - Potential for advancements in textile printing technology to create eye-catching and intricate patterns on swimwear.
3. Swimwear Manufacturing - Opportunity for swimwear manufacturers to develop innovative construction techniques to recreate vintage-inspired styles with a modern twist.