Mall of America and Tesla have partnered to offer consumers a unique luxury car rental service, in which consumers can test drive a Tesla Model S or X, without the expectation of purchasing one.
More recently, Tesla attempted to open a dealership inside the Mall of America. After this proposal was shut down by, the company discovered that while dealerships weren't prohibited on mall grounds, car rental services were. With the help of the rental company TREVLS, Tesla was able to make its high-end models more accessible to the general public.
Day rates for these electric vehicle rentals start at $195, but hourly rates are available for those looking to test drive the vehicle for a shorter duration.
Luxury Electric Vehicle Rentals
The Mall of America and Tesla Opened a Car Rental Service
Trend Themes
1. Luxury Electric Vehicle Rentals - Disruptive innovation opportunity: Expanding luxury electric vehicle rentals in partnership with prominent retail locations.
2. Car Rental Services in Malls - Disruptive innovation opportunity: Creating car rental services as a new offering in shopping malls.
3. Hourly Electric Vehicle Rentals - Disruptive innovation opportunity: Introducing hourly rates for electric vehicle rentals to meet the needs of customers looking for shorter test drives.
Industry Implications
1. Automotive Rental Services - Disruptive innovation opportunity: Collaborating with luxury car brands to offer unique rental services for customers.
2. Retail - Disruptive innovation opportunity: Partnering with car rental companies to provide luxury vehicle experiences within shopping malls.
3. Electric Vehicle Industry - Disruptive innovation opportunity: Developing partnerships with rental companies to promote electric vehicles and encourage wider adoption.