Luxe fashion designer Zac Posen has recently teamed up with MAC cosmetics to create a glamorous makeup range for the Spring 2016 season. The collection includes a variety of lipstick, eyeliner, eyeshadow and face staples that might remind one of the Old Hollywood era.
As it is often said, fashion and beauty go hand-in-hand as industries. It makes sense then that Zac Posen would create a customized collection with MAC as the designer often features his models wearing looks on the runway using MAC products. The line will feature feminine and sultry colors, hues and shades in a variety of products including glosses, blushes, eyeshadows, eye pencils and makeup brushes. Each piece of the collection features a dark green packaging with the MAC and Zac Posen brand names printed.
Haute Designer Cosmetics
Fashion House Zac Posen Collaborates with MAC on a New Makeup Range
Trend Themes
1. Luxury Fashion Collaborations - The trend of high-end fashion designers collaborating with cosmetics brands to create exclusive makeup collections presents disruptive innovation opportunities in the beauty industry.
2. Retro Hollywood Glamour - The resurgence of Old Hollywood-inspired makeup trends opens up opportunities for cosmetics brands to create vintage-inspired product lines that appeal to consumers' nostalgia.
3. Customized Designer Collections - The trend of fashion designers creating personalized makeup collections allows cosmetics brands to tap into their brand equity and offer unique, limited-edition products to their customers.
Industry Implications
1. Fashion - The collaboration between high-end fashion designers and cosmetics brands creates a new segment within the fashion industry, allowing designers to extend their reach beyond clothing and accessories.
2. Cosmetics - The partnership between luxury fashion designers and cosmetics brands drives innovation in the cosmetics industry as brands create exclusive collections and explore new packaging designs and marketing strategies.
3. Beauty - The revival of vintage beauty trends and the introduction of specialized designer collections provide disruptive innovation opportunities in the beauty industry, appealing to consumers' desire for unique and nostalgic products.